Lewis Hamilton regularly makes a fool of himself by showing up in all sorts of extravagant "outfits", and everyone knows that he has a thousand connections to the fashion world. Sooner or later, it was inevitable that he would launch his own collection.
TOMMYXLEWIS is not the kid of today, the craze has been going on for a few years, but there is a growing desire to make these amazing "clothing suits" using increasingly environmentally friendly manufacturing processes and sustainable materials.
"Since I was a little kid I've seen Hilfiger clothes on celebrities like Snoop Dogg and even Aaliyah. This collection was the realization of a long-standing ambition, which was also to create my own clothing brand with Tommy. So my DNA was incorporated into the project and our styles ended up clashing. Apart from style, it's really important for me to put more emphasis on sustainability, not just in racing but also in fashion. I told the team that it's something that's close to my heart and as a result this collection is made up of 45% sustainable materials, but of course our goal is 100%. Because when I do something, I want it to make a splash, I want it to be memorable. Everyone in my collaboration with Tommy Hilfiger strives to do that!" said Hamilton.
Well, going back to the penultimate sentence, it worked.
