FansBRANDS® and the story of Pit Box Kft.

The FansBRANDS® story began with Pit Box Kft. , a company founded in 2011 with the aim of providing Formula 1™ fans with high-quality products. Initially, we operated offline , with the main objective of selling official Formula 1™ products directly on race tracks across Europe. Our first sale took place in 2011 at the famous Monaco Grand Prix , quickly followed by other European races, such as Barcelona (Spain), Hockenheim (Germany), Hungaroring (Hungary), Spa-Francorchamps (Belgium) and Monza (Italy) . These locations laid the foundation for our market presence and our commitment to motorsport.

Due to the ever-growing interest, in 2012 we launched our first online store , allowing fans across Europe to purchase official Formula 1™ merchandise from the comfort of their own homes. In parallel, offline sales continued to play a key role, as our direct presence on the racetracks strengthened the relationship with fans.

In 2020 , we officially introduced the brand name FansBRANDS® , taking Pit Box Kft.'s business to a new level. At first, the brand was not yet officially protected, but our goal was to ensure the exclusivity of the name over time. As a result, on September 30, 2021 , the brand was officially registered, strengthening our international presence and securing the future of the brand.

Today, FansBRANDS® is a globally recognized brand among motorsport fans. Building on the foundation of Pit Box Kft. , the company constantly expands its offer, introduces innovative solutions and represents the authentic passion for Formula 1™ in every action.

Formula 1™ and FansBRANDS® exist because of the fans and have become where they are today because of them. You are part of the community that we thank for making FansBRANDS® one of the most important online stores in Europe.

That's why we put fans first and all our services are designed to give you the best possible experience. Here, we don't just outfit you from head to toe with the latest Formula 1™ fashion collections, but if you pay attention, you'll discover that you're part of a true F1™ community.

2011 - Pit Box Ltd.

The FansBRANDS® story has its roots in 2011 , a golden period for Formula 1™, when the whole world was gripped by F1 fever. This year Pit Box Kft. was founded, and our debut took place at the Monaco Grand Prix , followed by a presence on several European circuits. Towards the end of the year, we started thinking about the idea of ​​an online store...

2012 - Duna Pláza - F1BOX - forma1-box.hu

Old fans may remember us from Duna Pláza . We launched F1BOX , both online and offline, gradually winning the hearts of fans. But the development did not stop there, and soon we needed a bigger warehouse...

2017 - Vác - Formula 1 ™ BRANDS

We moved to Vác , where we managed to build a real Formula 1™ empire. But why did we decide to give up the name F1BOX ? We turned to the international market, considering that an online store allows for sales worldwide. We wanted the name to clearly reflect our activity, so we became Formula 1 Brands . However, this was not the final name either...

2019 - A new era - FansBRANDS®

We have reached our desired destination! A new online store, a new name and new goals . We have launched international stores, Facebook and Instagram pages, our VIP Membership program, Online Wallet and many other benefits. From now on, we are not changing anything, we are only developing. We are developing to give every Formula 1™ fan exactly what they want .

2021 - Showroom closure

We have modernized our inventory management system, outsourcing logistics to a professional company . Thus, we have increased the warehouse capacity , having the possibility to store much more products. At the same time, we have closed the physical showroom , focusing on adding new services to our online store, to make shopping as comfortable as possible .

2022 - New office building

Our new address for returning parcels is: 2600 Vác, Rádi út 1-3. Our team is growing, the office is expanding, and the product range is becoming more and more diverse. We are adding more and more products to the online store, all of which are available in our Hungarian stock for immediate delivery.

Our goal

What other goal could a company dedicated to Formula 1™ have, if not to win the hearts of fans around the world ? We want to become the largest store in the industry, and for our brand to be recognized **alongside NASA, Apple

Extra benefits for every F1™ fan

180-day money-back guarantee

If you are not satisfied with the product you ordered or if the size is not suitable for the person you are giving the gift to, you have six months to return the product without any problems.

Contests and prizes

We regularly organize contests with prizes , where you can win tickets to the Hungaroring, vouchers worth 1,000-5,000 RON and other valuable products. Don't miss any opportunity - subscribe to our newsletter !

Warranty offered directly by the manufacturer

In the case of official Formula 1™ products, the warranty is provided directly by the manufacturer . Quality is essential, and F1 brands know this very well.

Newsletter & race notifications

The best deals are sent exclusively via newsletter – we're not kidding! Plus, you'll receive notifications about all Formula 1™ races so you don't miss a single one.

International delivery

It doesn't matter where you are – even if you're at the end of the world , your order will reach you faster than you expect! 😉

If I had to describe our website in one word, it would be: ALL ABOUT FORMULA 1!

To elaborate a little more, we have a constant stock of thousands of products , ready for every Formula 1™ fan. The products come directly from the manufacturer's workshops in London , are 100% original and come with a guarantee . In addition, we are always up to date with the changes in Formula 1™ – if a new team appears, a driver changes team or enters the competition , the products dedicated to fans appear first with us! 🚀🏎️

What's more! Now you can download the official FansBRANDS® app , where you can predict the results of every race of the season, compete with other users and win prizes! 🏎️🏆

📧 Email: hello@fansbrands.com

🔵 Our Facebook page

📸 Our Instagram account

🎵 Our TikTok channel

▶️ Our YouTube channel

🐦 Our Twitter account - X

📌 Our Pinterest page

💬 WhatsApp chat

📲 Download the FansBRANDS app and enter the competition! 🚀

Official information about FansBRANDS®

Check us out without hesitation if you prefer to collaborate only with trusted companies! We do not hide any information from our fans. Here are the official details of the FansBRANDS® company:

Store name: FansBRANDS® – an internationally protected brand!

Company name: Pit Box Kft. – this is the name that will appear on the invoice

Date of establishment: 15.02.2011

Registration at the Commercial Court of Pest: 16.02.2011

Company headquarters: Hungary, 2600 Vác, Rózsa Str. 3/a, 1st floor, door 2

Main activity: 4771 - Retail sale of clothing

Share capital: HUF 3,000,000

Tax code: 23163885-2-13

European tax code: HU23163885

Registration number in the Trade Register: 13-09-144768