F1 has announced a long-term collaboration with Nestlé, with the company's product, KitKat, becoming the official chocolate of the Formula 1 World Championship. Under the contract, the KitKat logo will appear on Formula 1 circuits, and fans can expect promotional actions, competitions and special Nestlé fan zones at some races.
The agreement will officially begin in 2025, and will grow dynamically from the following year. Plans include promoting the new collaboration with light and cheerful content, but details in this regard have not yet been communicated.
"We are delighted that a world-renowned brand has partnered with us. Everyone loves them and we can't wait for the fantastic experiences they will bring to our fans and our sport on the track," said Emily Prazer, F1's chief commercial officer.
Bernard Meunier, Nestlé's Marketing and Sales Director, also welcomes the new partner and is excited about the collaboration:
"Formula 1 is a global sport, with a diverse and ever-expanding fan base, including a younger audience. With their global presence and busy schedule, F1 provides the perfect platform to remind everyone: take a break with KitKat." - was the memorable statement.
