Anyone who has been following Lewis Hamilton's debut at Scuderia Ferrari has already noticed that the Briton is devoid of his usual idiosyncrasies this time. Elegant, reserved, almost exemplary. Like a true sportsman! It seems that he doesn't do it willingly...
In fact, the seven-time world champion tried to “get involved” with some interesting things, such as a deal with a clothing sponsor, which was not previously discussed. Hamilton announced during last week’s testing that he would be the face and ambassador of the fashion brand called Lululemon. However, he forgot to inform Scuderia Ferrari, as well as the team’s official clothing partner, Puma. The Germans were so upset by the move that it seems that John Elkann, the chairman of Ferrari, had to calm things down.
Finally, with Elkann's special permission, Hamilton can collaborate with the aforementioned company, but only on the condition that he continues to take into account Puma's commercial interests. The consequence of this scandal was that Hamilton was forced to dress normally (you understand, without any extravagance that would divide opinions) in Bahrain, and every day we saw him in the official Scuderia Ferrari equipment from Puma.
"You can't be bigger than Ferrari..."
Photo: Lululemon / Firstsportz
