Fresh news about Scuderia Ferrari, that it will welcome a new brand sponsor, considering that it has entered into a partnership with IBM.
The premium collaboration will begin in January 2025, and its goal is to redefine digital transformation in terms of fan experience and engagement, both on and off the racetrack.
IBM, as one of the world's largest technology companies, has committed to improving the fan experience alongside Ferrari. An interesting coincidence is that the tech giant is arriving at the Italian team just as Lewis Hamilton is starting his career at Maranello. Whether all this is for the Briton, everyone will decide for themselves...
